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The World of Beauty features three highly interactive virtual rooms online.
November 30, 2022
By: Melissa Meisel
For Holiday 2022, Laura Mercier has made its color cosmetics debut into the Metaverse. Founded by global makeup artist Laura Mercier, the Orveon-owned beauty company has partnered with industry-leading experiential e-commerce platform Obsess to launch its first virtual store, World of Beauty. According to the company, the World of Laura Mercier is the first step for the brand to enter a virtually experiential e-commerce presence, offering an immersive and interactive online shopping experie...
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